Mastercard Click to Pay helps facilitate the e-customer’s purchasing journey and improve the completion rate of online purchases

When you’re tired of filling out your full address on online forms, have you ever thought about the residents of Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch?
Yes, this city exists, it is in Wales and is one of the seven cities chosen by Mastercard as the capitals of Mastercard Click to Pay, along with cities like Westerhaar-Vriezenveensewijk (Netherlands) or Międzybrodzie Żywieckie (Poland). Mastercard Click to Pay is the symbol of Mastercard’s commitment to end manual card entry online by 2030.

Eliminate the need to enter data when shopping online : this is the ultimate goal of Mastercard Click to Pay. Its usefulness is illustrated by Mastercard through a study which shows that 9 out of 10 French consumers still enter their full address (89 %) and their 16-digit card number (89 %) when shopping online, even though half of them (45 %) say it is a chore. As you might imagine, this feeling is particularly strong among residents of cities with very long names…

« It is now time to enter the era of one-click online payment » says Brice van de Walle, Managing Director of Mastercard France, who explains the outlines of the Click to Pay solution : « comparable to the deployment of contactless payment for in-store transactions, Mastercard’s Click to Pay solution allows buyers to pay in a single click without having to communicate their card details to merchants. The secure process called “tokenization” replaces the card number with random numbers, or tokens, for each transaction, which have no value in the event of theft. This not only protects consumers from fraudsters, but also merchants from cybersecurity threats and data breaches. »

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