The merger is accompanied by a change of visual identity for the European Drive to Store platform

Shopfully and Offerista Group, the European digital marketing network for the retail sector, join forces under the Shopfully brand. Present in 25 markets, Shopfully naturally strengthens its offering through this commercial integration. 
“This rebrand marks the next chapter in the journeys of Shopfully and Offerista. With the same mission to empower retailers, brands and shoppers with smart digital solutions, now, as a unified brand, we’re driving innovation to redefine the future of retail marketing and deliver unparalleled value to our partners across Europe and beyond” says Stefano Portu, CEO of Shopfully.

A new identity

This integration is accompanied by a new visual identity for the group, developed with Koto Studio. At its heart is a spark, intended to symbolize the company’s role in making intelligent decisions for retailers, brands and consumers. For the rest, it’s all about color. “Shopfully purple takes center stage, representing energy, boldness, and innovation, while cherry red, yellow, and bright blue convey optimism, diversity, and the dynamism of the talented team driving the company forward. Together, these elements symbolize the company’s commitment to innovation and its fresh, dynamic approach to retail marketing” says Shopfully.

Take a look at Shopfully’s new identity with this video!

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