According to a new study published by Mastercard, 53% of the French are looking for a memorable experience in 2025. And Priceless can be a solution….

You’ve probably already noticed if you’ve participated in a birthday kitty: the choice of a unique experience is increasingly taking precedence over mere material goods.
The latest study published by Mastercard confirms this intuition. It reveals that over half (53%) of French people consider the creation of must-have experiences to be an “absolute priority”. At the top of the list, of course, is travel and tourism, followed by outdoor experiences, culinary experiences, cinema experiences and family experiences.
To live these unique moments, the French are prepared to make many sacrifices. “Unforgettable experiences represent significant investments, and French consumers are becoming more savvy about how to finance them. Rather than spending lavishly on ephemeral luxuries, many are scaling back their purchases of clothes (34%), high-end pleasures (34%) and the latest gadgets (30%), because memories last longer than a fashion trend or a technological upgrade” says Mastercard, which also notes that Gen Z is at the forefront of this trend. 

The Priceless solution

Favoring the experience: that’s precisely what Priceless, Mastercard’s emblematic marketing platform, is all about. Launched at the dawn of the millennium, this idea is resolutely in tune with the zeitgeist. “Today, we offer countless Priceless experiences in over 30 destinations worldwide. Whether it’s a front-row seat to the UEFA Champions League final, a prestigious casting session at the Cannes Film Festival, or a VIP experience to see your favorite artist in concert, Priceless.com brings enthusiasts together around unique experiences” notes Béatrice Cornacchia, Executive Vice President of Marketing and Communications for Asia-Pacific, Middle East, Africa and Europe at Mastercard.

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