Last year, brands sent 14.2 billion Push SMS, an increase of 6% compared to 2023, according to a study published by the French Mobile Multimedia Association (AF2M)

Simple to use, universal, effective and fast: Push SMS continues to appeal to brands, which are increasingly using it, according to the Baromètre Marketing SMS 2024 (SMS Marketing Barometer 2024) just published by the Association française du multimédia mobile (French Mobile Multimedia Association). In total, 14.2 billion Push SMS messages were sent in 2024, 6% more than in 2023.

‘The key moments of the year – sales, Black Friday, end-of-year celebrations – naturally generated peaks in activity, with more than 1.2 billion messages sent in January, June, November and December,’ notes the AF2M, which also notes that retail remains the leading user sector of the system (31% of Push SMS sent) ahead of the banking/insurance (20%), services (14%) and e-commerce (10%) sectors.

Transactional SMSs account for almost 60% of messages sent, but promotional SMSs continue to grow, with 5.7 billion messages sent in 2024, 7% more than in 2023.